At its developer conference, Twitter announced that it is rolling out an advertising feature it calls “promoted tweets.” You are probably aware that tweets are the short messages that Twitter users post on Twitter. Promoted tweets will be short messages posted by businesses adverting on Twitter. Like Google Adwords, promoted tweets will be displayed at the top of search results when Twitter users search for specific topics. Also, like Google Adwords, promoted tweets will be targeted to each individual user’s interests, based on the user’s past interactions on Twitter. Twitter hopes to eventually expand promoted tweets into the conversation streams of its users. Twitter also announced its acquisition of Atebits, makers of the Tweetie app, which it intends to rebrand as Twitter for iPhone. This is Twitter’s first move into application space, and has the makers of the dozens of Twitter Apps concerned over the future of their products.
- Promoted Tweets: Ego Trip or Marketing Tool? [Computerworld]
- Will Twitter’s Ad Strategy Work? [Technology Review]
- Twitter Makes Itself More Useful [NYTimes]
- Full Details On Twitter’s Long-Awaited Ad Platform: Promoted Tweets [TechCrunch]