Kodak, the company synonymous with photography, is fighting its final battle to stay in business. Established in 1880, Kodak is associated with inexpensive cameras, film, and film processing. Kodak’s problems began with the birth of digital cameras. Suddenly the public no longer needed to have film developed, which was the company’s the primary source of income. Kodak changed its focus from developing film, to selling cameras, and online photo services. Unfortunately, Kodak went digital too late to compete effectively with already established digital photo services. A few weeks ago, Kodak filed for chapter 11 bankruptcy protection. This week, the company announced that it will stop manufacturing cameras, pocket video cameras, and picture frames. The company is hoping it can survive by focusing on photo kiosks, printers, Facebook apps, online galleries, camera batteries and accessories.
- Kodak Gives Up on Digital Camera Business [ECommerce Times]