Last week I talked about all of the new Apple stuff announced at Apple’s Worldwide Developers Conference. This week it’s Microsoft’s turn. The big announcement, that many anticipated, was a new Microsoft tablet computer, named Surface. That’s right – the name was borrowed from Microsoft’s tabletop technology which will be getting a new name. Since Microsoft has traditionally stayed out of the hardware business, except for the Xbox, the failed Zune, and accessories like keyboards and mice, this announcement has caused quite a stir. The decision to make its own tablet suggests Microsoft’s disappointment with Windows tablets being manufactured by its partners, and puts Microsoft in direct competition with those partners. The first reviews of the Surface tablet are very positive; the devices do appear to be a cut above its competition. Of course, its biggest competitor will be Apple’s iPad. Surface offers some significant benefits over the iPad. The biggest benefit is its integration with Windows PCs and phones, and the inclusion of a fully functional version of Microsoft Office. Surface may be the first tablet to offer true productivity capabilities for business users. Surface also comes with a built-in stand and a cover that features an integrated keyboard. Covers come in a range of colors that automatically blend with the Surface display color settings.
Microsoft also announced its next edition of its Windows Phone OS – version 8. Windows Phone 8 will be INcompatible with current Windows handsets, as will be apps developed for Windows 8. So, if you are considering a Windows phone, you would be wise to wait a few months for Windows Phone 8 handsets, which are scheduled to roll out this Fall. Windows Phone 8 offers full integration with Windows 8 PCs and tablets. It also offers tighter security features that should please businesses. As we approach the release of Windows 8 across PCs, tablets, and smartphones, we begin to see Microsoft’s strategy unfurling, and perhaps a glimmer of hope for a company that has been steamed-rolled over by Apple and the world’s transition from desktop to mobile.
- Microsoft’s Surface Tablets Appeal, But Questions Remain [NewsFactor]
- Does Surface Target iPad or Offer PC Alternative? [NewsFactor]
- Microsoft Unveils Windows Phone 8: For New Handsets Only [NewsFactor]
- Microsoft Flies Solo With New Tablets [ECommerce Times]
- Looking Below Microsoft’s Surface Strategy [ECommerce Times]